Diamonds

Goldenwest Diamond Corporation, is also known as The Jewelry Exchange®, and is one of the largest direct diamond importers in the U.S. Out of the five diamond site holders in the world, it's the largest worldwide customer to two of them!

So why is that useful to someone shopping for diamonds or precious stones?

Normally when you purchase a diamond, it's price is accounting for things other than the gem itself. You are paying for the middlemen that are involved in getting the stone into the hands of the retailers, called "brokers." So the brokers purchase the diamonds wholesale, mark it up, then sell it to the jewelry store. Then jewelry store then marks up for their part, and it's eventually sold to you, the consumer.

With the Jewelry Exchange, you remove that middle layer of the broker, so you're buying directly from the wholesaler that gets the diamond initially.

This also applies to pieces of created jewelry, which can carry even more mark-up on the price! Not only are you covering the costs of the stone, you're covering the added cost of whatever company painstakingly made that beautiful piece. Then the piece is sold to a retailer, they marke it up further for their profit, and finally you have the option to buy.

The Jewelry Exchange is well-known for its in-house technology to create beautiful settings. The savings that applies to purchasing diamonds directly from them also come into play when buying a piece of jewelry. They are your direct connection, and there are no middle layers to pay for.

There are very few wholesalers in the world that you can buy directly from, because there's so much money to be made by more people if you insert those middle layers. Setting up reliable distribution systems with wholesalers can also be a challenge, but places like The Jewelry Exchange have it down to a science. It's definitely a viable option to explore if you're looking to buy jewelry, particuarly if you're on a tighter budget but don't want to sacrifice quality!